BRICmedia: Emerging Markets Online
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BRICmedia Emerging Markets Online
BRICmedia Emerging Markets Online
 

Emerging Markets: used to describe business and market activity in industrializing or emerging regions of the world. Emerging markets lie at the intersection of non-traditional user behavior, the rise of new user groups and community adoption of products and services, and innovations in product technologies and platforms. New terms have emerged to describe the largest developing countries such as BRIC- experts believe that they are enjoying an increasing role in the world economy.
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BRICmedia's objective is the dissemination of information revolving around how the Internet is influencing emerging markets.

India: Emerging Market Online Powerhouse

How India is poised to build a $17-billion web-enabled industry by 2008

With all the news lately focusing on China's lucrative internet opportunities, it would benefit marketers to start analyzing other countries in emerging markets-BRIC. My last article on Russia for example, focused on that country's huge potential for growth in mobile and broadband markets. The third country in BRIC is India. The most recent Nasscom-McKinsey report states that India could build a $17-billion web-enabled industry by 2008.

 
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